2.+Underlying+and+Implied+Issues

=UNDERLYING AND IMPLIED ISSUES =  Although there aren't many underlying and implied issues due to the straight forward mentality in this advertisement, the Iraq War, American dependence on foreign oil, and the Republican presidential candidate John McCain are directly or indirectly referred to. Obama's negative views of the Iraq War are expressed in the ad. He then goes on to present his plan regarding the withdrawal of American troops. It is implied that the Iraq War was a mistake and that view is subtly conveyed to the reader. Also, America's dependence on foreign oil is involved in this largely economically focused ad. Obama plans to help struggling families with high gas prices, create new jobs on American soil, and create new hybrid cars to put America on the path to energy independence. The underlying issue of America's dire energy problem is implied, which is a very strong topic in the world today. Throughout the ad it is implied that Obama's competition for president, John McCain, will not provide America with the change it needs. Despite the fact that the ad does not directly criticize John McCain's views, it hints at the idea that Obama's plan for America is uniquely his own. This use of implied issues is an advantage for the Obama campaign because it gives voters the idea that Obama is the candidate for them.


 * ** Dependence on foreign oil **
 * ** McCain's opposing views **
 * ** Iraq War withdrawal plan **