5.+Positive+or+Negative

=POSITIVE OR NEGATIVE? =  Both positive and negative advertisements both have a very powerful impact on the viewers. Obama's "A Plan for Change" seems to come off as more of a negative advertisement than a positive one. I have noticed that Obama spends most of the two minutes complaining about high prices and the economic downfall, but nowhere in the advertisement does he address what his "Plan for Change" actually is, which may even possibly be something other than a mistake or a flaw, but a strategy.  A contrasting opinion that some viewers could have about this ad is that it is actually positive. Obama focuses on reforming the economy and changing the country for the better. This ad could give people hope that America can turn around and the economy can be put back on task with the help of Senator Obama. Obama says that by uniting as a country we can fix this economic problem. The idea of national unity is a positive one and will definitely evoke good feelings within some viewers.
 * **Complains about state of the economy **
 * **Is not specific about positive change **
 * **Focuses on the need to better America**
 * **Gives country hope**
 * **Stays away from slandering opponent**