3.+Target+Audience

=TARGET AUDIENCE =

As it should be, the target audience of this ad is actually among many different groups of people. It targets mainly tax-payers. First, the unemployed are targeted by this ad by stating the number of people without jobs in the country today. Considering the class systems, the lower and middle classes are the ones which are most affected and therefore the focus of this campaign ad. The last audience affected by this ad is the families of soldiers. Obama addresses all these groups as economically unfortunate and targets mainly them with this ad. He speaks in a way which some may convey as addressing everyone, when really, he clearly has a certain group in mind in which he wants to get inside the minds of.
 * **Tax-payers **
 * **Middle/Lower Class **
 * **Families of Soldiers **